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HORSE CARE BRAND FARNAM UNVEILS BOLD NEW BRAND VISION, REINFORCING ITS LEADERSHIP IN EQUINE CARE FOR THE NEXT GENERATION

rebrand
The Castellows. Photo Courtesy Farnam.

With a refreshed identity, updated loyalty program, and expanded community partnerships, Farnam sets the stage for the future of horse care. PHOENIX, AZ (April 3, 2025) —Farnam, a trusted name in horse care for over 75 years and part of the Central Garden & Pet Company portfolio (NASDAQ: CENT) (NASDAQ: …

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New & Noteworthy: Farnam® Launches Revitalized Brand and Summer Sweepstakes

Everything for the Ride
The Castellows. Photo Courtesy Farnam.

Farnam, a trusted name in horse care for over 75 years, is introducing a revitalized brand identity that honors its legacy while boldly stepping into the future. As part of the brand’s transformation, Farnam is updating its loyalty program, now called Farnam Rewards, to offer an improved customer experience. Members …

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New & Noteworthy: $20,000 in Student Scholarships Offered by Purina Animal Nutrition

Purina Animal Nutrition
Photo Courtesy Purina Animal Nutrition

Purina Animal Nutrition, along with the Land O’Lakes Foundation, has reopened its annual scholarship program designed to assist students with experience in livestock production and animal stewardship in pursuing their passions and furthering their education. Scholarship funds aim to support incoming and current college or vocational students involved in animal agriculture. …

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New & Noteworthy: The 39th Annual Idaho Horse Expo Comes to Nampa April 4-6, 2025

Idaho Horse Council

The Idaho Horse Council is once again planning a fabulous lineup of activities, education, entertainment, and shopping at the Idaho Horse Expo April 4-6, at the Ford Idaho Horse Park.  This year’s headliner is Ken McNabb, of Lovell Wyoming. Ken creates a unique environment where each horse is trained using …

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New and Noteworthy: NSBA Foundation’s 2025 Coaches Summit

therapeutic riding
Photo Courtesy NSBA

The National Snaffle Bit Association Foundation will host its 2025 Coaches Summit February 24–26 at Equest Therapeutic Horsemanship in Dallas, Texas. Registration to attend this year’s event is open through January 27. The three-day workshop is open to equine industry professionals, therapeutic riding center coaches, staff, volunteers, and anyone interested …

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New & Noteworthy: Amazon Faces Pressure Over Products Made from Donkey-Hide Gelatin

ejiao
Photo Courtesy Brook USA

Animal welfare advocates gathered at Amazon HQ2 to hand-deliver over 370,000 petition signatures demanding that Amazon ban the sale of ejiao, a gelatin made from donkey hides.  An estimated five million donkeys are killed every year to meet the growing demand for ejiao. This trade requires inhumane transportation conditions for …

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