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From My Saddle: Technology Woes

the expo

Is All This Tech Really Helping? As I write this, I have just returned home from the Northwest Horse Fair & Expo in Albany, Oregon. I love this event and look forward to it every year. It feeds my soul. I love reconnecting with customers and friends and meeting new …

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Minding your own Business?

I am often asked what the best platform is for building a website. Wix & Squarespace spend a lot of money on advertising and tell a great story, BUT there are reasons that 65% of websites are built with WordPress. And most of those reasons will directly support your business. …

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Your equine website needs updating

Someone has to do it. You all have a website. It is so important that it properly represents your business. An “old website” with outdate information can give potential customers the message that “you aren’t keeping up”. Then your potential customer may think you can’t keep up with their work …

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3 simple website tools for your equine website

Want to save some time? 3 simple website tools to save you time. 1. If you need to SAFETLY send a password to someone. Use: https://transfer.pw. Paste the password in to the website and it creates a secret one-time use link you can email to someone. This means the password …

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Your horse website may be broken

One of the most frustrating calls you can get from a customer is “I was trying order your product on your website and it didn’t work.” When you get this call, you also know many people didn’t bother to call and just moved on. When is the last time you …

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Focus on your business.

I’m not sure people are reading too many emails in July. With sunny weather, family vacations, and hopefully some time to enjoy the amazing area with friends, business may be the last thing on your mind. What are great summer projects for your business? + Research and implement a new …

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