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So the journey began to get the horses over—my sweet mare April and our mini, Chloe. We planned on making the trek in three days. As with most plans involving horses, things didn’t go exactly as expected. As we loaded the horses for the first leg of the trip, I …
The preparation that can make-or break-your trip before you ever leave home It must have been about 2018 when I started getting the itch to move… somewhere, anywhere. We had lived on the place we bought from my parents since 1982. I’d actually lived on part of that property since …
When life calls you away, a simple plan at home makes all the difference Traveling when you have horses is never simple—especially here in Colorado. Between unpredictable weather, dry conditions, and the distance between services in some areas, leaving home takes a little more thought. There are always arrangements to …
The Lesson: Planning Ahead for Horse Care and Emergencies I’ll be honest—preplanning has never been my strong suit. I’ve stayed busy… very busy. But not all “busy” is productive. Sometimes it’s just a way to avoid slowing down long enough to focus on what really matters. This season of life …
A personal journey of moving to Colorado, rebuilding a small business, and the lessons learned from starting over later in life I’ve come to believe that what we often call “failure” is really just part of the learning process. Over the past few years—through moving to Colorado, navigating major life …
Dive deeper into an effective marketing strategy I recently came across an article that explained something I’ve seen play out many times over the past 30+ years in the horse industry. It described one of the most common reasons businesses struggle to grow—and it immediately resonated with me. The challenge …
Progress Comes One Small Step at a Time I may have found the secret to a well-lived life. I call it, “Do whatever you can do.” Okay, maybe this just works for me, but I want to share it with my fellow horse people who might also struggle to get …
Pivoting into Change It’s hard to imagine how much things have changed since I started The Northwest Horse Source in December 1995. Sitting here some 30 years later, I’m grateful for the journey I’ve been on with my readers and advertisers. My dream of working with horses was realized! As …
Loving the Old Days but Looking Forward I have a hard time with change. I push back against it, bury my head in the sand, and deny reality. But life is full of change, and I know intellectually it’s a good thing. To change is to adapt and to adapt …
Marketing Channels and Strategies Over the last few months, I’ve discussed strategies for effective horse sales marketing. In the October issue I covered how to write and create a compelling advertisement and in the November issue I examined the power of photos and video. In this final article I’ll detail …
