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DURANGO® BOOTS TO EXHIBIT IN COWBOY CHANNEL COWBOY CHRISTMAS AT 2024WRANGLER NATIONAL FINALS RODEO®

Cowboy Christmas

Durango® returns as the Official Boot of the Wrangler National Finals Rodeo® for the fourth consecutive year Nelsonville, Ohio (November 19, 2024) – For the first time, Durango® Boots will have their own retail space in Cowboy Channel Cowboy Christmas at the Wrangler National Finals Rodeo® (NFR). Located in booth …

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Purina Animal Nutrition announces ambition for every horse in America to reach optimal body condition

body condition score
Dr. Mary Beth Gordon, PhD, Senior Director, Equine Technical Innovation at Purina, demonstrates how to use a weight tape.

Their new horse weight management challenge, Through Thick and Thin, seeks to empower owners to help their horses achieve and maintain healthy body condition and lifestyle Arden Hills, Minn. (November 11, 2024) – Purina Animal Nutrition announced today the launch of its new challenge, Through Thick and Thin, which seeks to …

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Power of the Pony: Heidi Nyland Melocco’s New Children’s Book Invites Youth to the Horse World

Power of the Pony

(Mead, CO) — Have a horse-loving kiddo on your Christmas shopping list? Check out the new children’s book, Power of the Pony, by equine journalist and photographer Heidi Nyland Melocco (co-authored with her daughter, Savannah). The book is a photographic tour of all things pony: the barn, arena, and show grounds. Children …

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Trail Savvy: I Don’t Need All That Fancy Stuff

trail horses
Training at home leads to safety and control on the trail. Photo Courtesy Robert Eversole.

Trail Horses Need Training for Control and Safety I recently read one of Ty Evans’ reflections on training and the standards we should aim for with our animals. A sentiment he often hears is, “I don’t need any of that fancy stuff; I just want to go down the trail.” …

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New & Noteworthy: Amazon Faces Pressure Over Products Made from Donkey-Hide Gelatin

ejiao
Photo Courtesy Brook USA

Animal welfare advocates gathered at Amazon HQ2 to hand-deliver over 370,000 petition signatures demanding that Amazon ban the sale of ejiao, a gelatin made from donkey hides.  An estimated five million donkeys are killed every year to meet the growing demand for ejiao. This trade requires inhumane transportation conditions for …

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