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New & Noteworthy: Farnam® Launches Revitalized Brand and Summer Sweepstakes

Everything for the Ride
The Castellows. Photo Courtesy Farnam.

Farnam, a trusted name in horse care for over 75 years, is introducing a revitalized brand identity that honors its legacy while boldly stepping into the future. As part of the brand’s transformation, Farnam is updating its loyalty program, now called Farnam Rewards, to offer an improved customer experience. Members …

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From My Saddle: Technology Woes

the expo

Is All This Tech Really Helping? As I write this, I have just returned home from the Northwest Horse Fair & Expo in Albany, Oregon. I love this event and look forward to it every year. It feeds my soul. I love reconnecting with customers and friends and meeting new …

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Cover Story: EquiAgent and the Equestrian Real Estate Academy

equestrian property
Photo by Beth Piper Photography

New Course and Designation Creates Opportunity for Real Estate Professionals Equestrians belong to a unique club. We have more in common with one another than not. Our shared love of the horse and our passion for riding, training, and competing brings us together and bonds us. Horse people know what’s …

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Business Profile: Cavalcanti Ambulatory Equine Services

Cavalcanti Ambulatory Equine Services

Shilo Cavalcanti DVM Brings Small-Business Feel and High-Quality Care to Her Veterinary Practice How and when did you begin your veterinary practice? I started practicing equine veterinary medicine in the Colorado Springs area in 2017. In 2024, I opened my solo equine ambulatory veterinary practice and am available for general …

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Media Barn: New in Books – The Dutchess of Chadwick

Nikki Alvin-Smith
Cover Artwork: From original oil on canvas painting “Waves Apart” by artist Nikki Alvin-Smith

Grand Prix Dressage Competitor Writes Novel Professional writer and Grand Prix dressage competitor Nikki Alvin-Smith is pleased to share news of her latest creative work, The Dutchess of Chadwick. “This is a new avenue for me—a tree-lined one replete with parasols, paramours and passion set in the Gilded Age, with …

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